The greatest sin you can commit as a communicator is to waste another person’s time.
It’s simply not acceptable…and won’t be tolerated for long.
So whether you are speaking in the boardroom, at a tailgate meeting or in a packed auditorium, here are three ways to ensure that your audience hears, understands and then responds to the message you’re sharing.
Do you get exhausted with all the voices vying for your attention everyday? I do! We tune in to some, and tune out the rest. But there is still an underlying ‘white noise’ that clouds our ability to discern what is important and what should end up in the trash.
As a communicator, I need to clearly hear what is vital so I have something life-changing to pass on to my audience.
So, how do I make sure that my message is worth listening to? ie. How do I filter out the noise?
Like millions of people around the globe, my TV consumption in the last two weeks has consisted of watching world class athletes compete at the Olympic Games in Rio. Normally I would not be caught dead watching hammer throw, team pursuit or race walking, but every four years national pride and curiosity take over and …